Overview
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Discover how to strategize and deliver dynamic video content for social media. Tune in every Thursday for a new tip.
Syllabus
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Introduction
- Welcome
- Why video?
- Understanding audience
- Curating content
- Creating content
- Video's role in content marketing
- How long should your video be?
- When should you post?
- Scheduling and repurposing video content
- Creating a personal brand
- Representing an existing brand
- Building a following
- Leveraging influencers
- Performance: Speaking to the camera
- Aesthetics: Location, staging, and wardrobe
- Basic production: Camera and lighting
- Basic production: Audio
- Social media strategies: Facebook
- Social media strategies: YouTube
- Social media strategies: LinkedIn
- Social media strategies: Twitter
- Capitalizing on social media algorithms
- Understanding video SEO
- Video marketing metrics
- How to use video marketing metrics
- Writing headlines for social media video
- Creating effective video thumbnails
- Transforming written text into video
- Strategies for push content
- Transforming images into video
- Creating animated GIFs
- What is push vs. pull video marketing?
- Strategies for pull content
- Why should you go live?
- Best practices for live video
- What content should you live cast?
- Where should you host your livestream?
- Conducting professional interviews
- Editing dynamic interview footage
- Creating polished interview videos
- Comparing home studio recording equipment
- Setting up your home studio
- Polishing the design of your home studio
