Social Media Marketing Foundations

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Free Online Course: Social Media Marketing Foundations provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Social Media Marketing Foundations is taught by Brian Honigman.

Overview
  • Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Syllabus
  • Introduction

    • What is social media marketing?
    1. Creating a Social Media Strategy
    • Set strategic goals
    • Define your audience
    2. Choosing the Right Channels
    • Invest in a smart mix of channels
    • The most widely used social networks
    • Messaging and chat-based networks
    • Niche social networks to consider
    3. Publishing on Social Media
    • Crafting engaging messaging
    • Balancing an editorial calendar
    • Understanding paid advertising
    4. Interacting with Customers
    • Building and maintaining a community
    • Providing social-first customer service
    5. Selling on Social Media
    • Encouraging direct and assisted sales
    • Partnering with influencers
    6. Measuring Social Media Activity
    • Attributing social actions to results
    7. Innovating with Social Media
    • Shifting to passive and private
    • Experimenting beyond best practices
    Conclusion
    • Staying updated on social media marketing