Overview
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Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.
Syllabus
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Introduction
- Advertising foundations
- The ad cycle
- Defining an audience
- Setting objectives
- Creating an advertising strategy
- Crafting an advertising message
- Producing an ad
- Placing an ad
- Writing a brief
- Being where the customers are
- Basic digital presence
- Basic advertising presence
- Mapping competitors
- Basics of public relations
- Content strategy
- The landscape of marketing providers
- Research and strategy partners
- Design, creative, and content partners
- Production and digital development partners
- Analytics and optimization partners
- Working with an agency
- Next steps
