Overview
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Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
Syllabus
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Introduction
- Welcome
- Defining email marketing
- Considering the advantages
- Adding email to your marketing strategy
- Defining key elements of email marketing
- Maintaining healthy email lists
- Segmenting your list
- Creating a good strategy
- Creating powerful email marketing campaigns
- Choosing an email marketing theme
- Building a high-performing email
- Using metrics in email marketing
- Optimizing and testing your emails
- Next steps
