Voice Search Marketing

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Free Online Course: Voice Search Marketing provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Voice Search Marketing is taught by John Jantsch.

Overview
  • Discover tools and techniques to optimize your site, content, and marketing strategies for voice-activated search.

Syllabus
  • Introduction

    • What is voice search?
    • State of voice activated search
    1. Voice Search Landscape
    • Device overview
    • What are people searching for?
    2. Voice Search SEO
    • Featured snippets
    • Optimize content for voice
    • HTTPS results
    • Site speed
    3. Local Considerations
    • Google My Business
    • Your local plan
    • Your national plan
    4. Future of Voice Search
    • Moderate predictions
    • Optimizing for voice assistants
    • Audio ads and the future of voice search
    Conclusion
    • Next steps