Creating Brand Identity Assets

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Free Online Course: Creating Brand Identity Assets provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Creating Brand Identity Assets is taught by Justin Seeley.

Overview
  • Learn about the design and delivery process for a brand identity project.

Syllabus
  • Introduction

    • Welcome
    • How to use exercise files
    • How to send feedback
    1. Core Concepts
    • Branding vs. identity vs. logo
    • Exploring effective brand identities
    • Branding courses at lynda.com
    2. Presenting Your Deliverables
    • Exploring common branding assets
    • Developing a logo guide
    • Developing a color guide
    • Developing a typography guide
    • Assembling your brand identity documentation
    3. Delivering the Final Product
    • Exploring file formats for your assets
    • Things you should check on before delivery
    • Exploring where to host your deliverables
    • Archiving your projects
    Conclusion
    • Goodbye