Overview
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Learn how to conduct an effective strategic planning process that results in a clear, compelling strategic plan for your organization.
Syllabus
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Introduction
- Strategic planning
- Understanding the principles of strategic planning
- Avoiding major strategic planning risks
- Strategic planning process: Overview
- Strategic planning process: Tactical needs
- Assessing the market
- Conducting a SWOT analysis
- Extracting insights from a SWOT analysis
- Defining the direction
- Creating a mission statement
- Defining the organizational vision
- Refining the mission and vision
- Guiding principles and goals
- Core competencies: Starbucks example
- Focusing with core competencies
- Understanding strategic filters
- Creating strategic filters
- Applying strategic filters
- Comparing and prioritizing initiatives
- Conducting deep analysis of high priority ideas
- Initiative prioritization: Drawing the line
- Applying the 2x2 matrix
- Creating multiple diversification views
- Assessing initiatives over time
- Planning resources
- Accountability
- The ongoing prioritization process
- Running the strategic planning process
- Strategic planning pitfalls
- Next steps
