Social Selling Foundations: Using Content to Drive Engagement

Go to class
Write Review

Free Online Course: Social Selling Foundations: Using Content to Drive Engagement provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Social Selling Foundations: Using Content to Drive Engagement is taught by Donna Alexander.

Overview
  • Do social selling right. Learn how to maximize engagement on Facebook, LinkedIn, and Twitter by sharing more compelling, targeted content.

Syllabus
  • Introduction

    • Welcome
    • Defining modern selling and thought leadership
    1. Creating an Online Brand That Sells
    • Your brand
    2. Target and Understand Your Buyer's Needs
    • Identify your buyers across mediums
    3. Engage with Content
    • Sources for content and engagement
    • Strategies for success: Frequency, methods, timing
    Conclusion
    • Next steps