Overview
-
Learn how to align your organization's marketing with causes that create real impact for your business.
Syllabus
-
Introduction
- Building brands with cause marketing
- What is cause marketing?
- Why cause marketing is important
- The cause marketing process
- Selecting a cause
- Selecting the type of cause program
- Selecting a partner
- Communicating the cause internally
- Communicating the cause externally
- Promoting the cause through social media
- Testing your cause marketing program
- Measuring your cause marketing results
- Adding cause marketing to your plans
