Selling into Industries: Healthcare

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Free Online Course: Selling into Industries: Healthcare provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Selling into Industries: Healthcare is taught by Lisa Earle McLeod and Elizabeth (McLeod) Lotardo.

Overview
  • Learn how to increase your sales and your impact when selling into the healthcare industry.

Syllabus
  • Introduction

    • Welcome
    • What you should know
    1. Setting Yourself Up for Success
    • Where do you fit in the world of healthcare?
    • Customer intelligence: Identifying payer sources
    • Understand the key metrics of your buyer
    2. Tailoring Your Approach
    • Provider hot buttons
    • Supplier hot buttons
    • Get to the senior level
    • Craft your narrative
    3. Creating Urgency
    • Codify your impact
    • Address the care vs. cost debate
    • Use case studies
    4. Closing the Deal
    • Trials
    • Contracts
    • Delivery
    Conclusion
    • Next steps