Selling into Industries: Technology Companies

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Free Online Course: Selling into Industries: Technology Companies provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Selling into Industries: Technology Companies is taught by Lisa Earle McLeod and Elizabeth (McLeod) Lotardo.

Overview
  • Learn how to sell to tech buyers who make decisions quickly. Find out how to adapt to current trends, connect with key financial metrics, and break through clutter to get noticed.

Syllabus
  • Introduction

    • Welcome
    • What you should know before watching this course
    1. Setting Yourself Up for Success
    • Understanding the tech landscape
    • Tech jargon
    • Key buyers in the tech world
    • Adapting to today's trends
    • Tech Funding 101
    2. Tailoring Your Approach
    • Your customer's technology
    • Using technology to communicate with the buyer
    3. Creating Urgency
    • Connecting to financial metrics
    • Your client's competition
    • Codifying value
    4. Closing the Deal
    • Pitch decks
    • Proposals and contracts
    • Keeping your sale intact
    Conclusion
    • Next steps