Sales Fundamentals

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Free Online Course: Sales Fundamentals provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Sales Fundamentals is taught by Lisa Earle McLeod and Elizabeth (McLeod) Lotardo.

Overview
  • Get actionable sales tips in this audio-only course. Learn how to win more deals, build relationships, maintain momentum, and grow your sales career with a purpose-driven mindset.

    Get actionable sales tips, tactics, and advice in this audio-only course. Instructors Lisa Earle McLeod and Elizabeth Lotardo start by helping you tap into the power of purpose and establish your true north in sales. Then discover how to manage your mindset, from quota anxiety to bouncing back from rejection. Lisa and Elizabeth also offer tips for winning the deal, from researching customers and navigating discovery conversations to negotiating deals that stick. Finally, learn how to sustain your momentum in sales by handing off customers to a retention team and building a strong network that will propel you into the future.

Syllabus
  • Introduction

    • Sales is a noble profession
    1. Getting Started in Sales
    • Calibrating to a noble purpose
    • Defining your lane
    • Identify your place in the journey
    2. Managing Your Mindset
    • Bouncing back from rejection
    • Quota anxiety
    • Life on commission
    • Managing your systems and processes
    3. Winning the Deal
    • Pre-call planning: Must-have customer intelligence
    • Mastering the discovery conversation
    • The customer is not always right
    • Crafting compelling proposals
    • Negotiations that stick
    4. Sustaining Momentum
    • Customer retention
    • The game changing question
    • Building your network
    Conclusion
    • Next steps