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Online video expert Roberto Blake outlines how to create a winning video content strategy.
To create and manage a regular stream of video content, it takes planning and hard work. Video is a big investment, and Facebook and YouTube are crowded with competitors. You need to do it right. In this course, marketing and media strategist Roberto Blake provides a formula for creating a winning online video content strategy: from planning, production, and post, all the way to delivery and search optimization. Get an overview of the online video landscape, learn how to nail down exactly who you're making content for, discover best practices for production and post, and find out what kinds of content works best on what platforms. High-quality content and attention to detail are the keys to building a large audience-learn the techniques the professionals use to do online video right.
Overview
Syllabus
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Introduction
- Welcome
- Terms and concepts
- The value of online video
- The video creation process
- Pre-production and planning
- What resources do you need?
- Camera, lighting, and audio
- What platform do you need?
- Social networks vs. content platforms
- Recorded video
- Webinars
- Live streaming
- Internal vs. external messaging
- What problem are you trying to solve?
- Who are you talking to?
- Why should your audience care about this?
- On-camera presence
- The components of a good video
- The title of a video is a promise
- Relatability and Respectability
- Pacing
- Volume and frequency of content
- Developing your content calendar
- Evergreen video content
- Production setup
- Video editing
- Discoverability and SEO
- Distribution and social sharing
- Analyzing and measuring success
- If a video is underperforming what should I do next?
- How do I deal with negative feedback?
- How do I stand out in a saturated market?
- How do you build an audience when nobody knows who you are?
- Next steps
