Overview
-
Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Find out how to optimize your site architecture, URLs, speed, and more.
Syllabus
-
Introduction
- Welcome
- What you should know before getting started
- What is an SEO-friendly website?
- Components of on-site SEO
- Optimization from the perspective of Google
- Indexable content
- Improving site indexability
- Crawlability
- Robots.txt
- Site information architecture
- Creating your site architecture
- HTTP vs. HTTPS
- Subdomains
- Picking a domain name
- Site maps
- URL structure
- Canonical URLs
- Pagination
- HTTP status codes
- Mobile and desktop friendly
- Site tags
- Term Frequency–Inverse Document Frequency (TF-IDF)
- Image filenames and alt attributes
- Structured data
- Schema.org
- Site speed
- JavaScript and the DOM
- Critical rendering path
- HTTP/2
- Progressive web apps
- Next steps
