Vlogging for Business

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Free Online Course: Vlogging for Business provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Vlogging for Business is taught by Jem Schofield.

Overview
  • Learn the ins and outs of vlogging. Explore the philosophy behind vlogging, and discover techniques and gear that can help you create a compelling video blog for your business.

Syllabus
  • Introduction

    • Welcome
    1. Why Vlog?
    • What's a vlog?
    • Choosing what your vlog is about
    • Audience, length, and frequency
    2. Shooting Your Vlog
    • Overview of vlogging equipment
    • Picking your vlogging camera
    • Audio equipment
    • Lighting for vlogs
    • Rigs for shooting vlogs
    • Preparing to shoot your vlog
    • Shooting your vlog
    • B-roll and inserts
    3. Post Production and Delivery Strategies
    • Editing
    • Integrating branding assets
    • Music—yes or no?
    • Preparing and uploading your vlog
    Conclusion
    • Next steps