Content Marketing: Ebooks

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Free Online Course: Content Marketing: Ebooks provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Content Marketing: Ebooks is taught by Megan Adams.

Overview
  • Ebooks can be a compelling tool to reach new audiences, whether your goal is sales or email signups. Learn how to use ebooks in your content marketing strategy.

Syllabus
  • Introduction

    • Adding ebooks to your content marketing plan
    1. Get Started
    • Introduction to ebooks
    • How to add an ebook to your marketing strategy
    2. How to Write an Ebook
    • Decide on a topic
    • Choose a title
    • Write the ebook content
    • Design the ebook cover
    • Publishing an ebook
    3. Ebook Promotion and Marketing
    • Ebook promotion best practices and strategies
    • How to price your ebook
    • Adding an ebook to a content marketing plan
    Conclusion
    • Next steps