Unlock customer intent with Dynamics 365 Customer insights

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Free Online Course: Unlock customer intent with Dynamics 365 Customer insights provided by Microsoft Learn is a comprehensive online course, which lasts for 6-7 hours worth of material. The course is taught in English and is free of charge.

Overview
    • Module 1: Learn about the Microsoft Dynamics 365 Customer Insights solution and its two options, audience and engagement insights.
    • In this module, you'll:

      • Explore Customer Data Platform and learn why it matters to organizations.
      • Get started working with Dynamics 365 Customer Insights, including accessing the application and navigating to the different capabilities.
      • Learn about the audience insights capability and how to get started working with it.
      • Examine the engagement insights capability and how to get started working with it.
    • Module 2: Learn how to ingest data into Audience insights
    • In this module, you will:

      • Ingest data using Power Query.
      • Connect to a Common Data Model.
      • Connect to a Microsoft Dataverse.
      • Work with data sets.
      • Learn about data refreshes.
      • Export data.
    • Module 3: Learn about creating a unified customer profile in Audience insights.
    • In this module, you will:

      • Learn how to create a Audience insights instance.
      • Learn how to ingest data.
      • Learn about data unification.
    • Module 4: Learn about working with Audience insights.
    • In this module, you'll:

      • Configure searching and filtering indexes.
      • Define relationships and activities.
      • Work with measures.
      • Use Audience insights.
    • Module 5: Enrich your data with other data sources and use AI to make predictions based on historical data.
    • In this module, you'll:

      • Discover the enrichment and prediction options that are available in Audience insights.
      • Configure brand and interest functions.
      • Enrich data with partner services.
      • Set up and configure a customer churn prediction model.
      • Add custom machine-learning models.
    • Module 6: Learn how to manage external connections with Customer Data Platform in Microsoft Dynamics 365 Customer Insights.
    • In this module, you will:

      • Export Customer Insights data.
      • Display customer data in Microsoft Dynamics 365 applications.
      • Use Customer Insights with Microsoft Power Platform.
      • Use Customer Insights with Microsoft Azure Synapse Analytics.
      • Use Customer Insights APIs.
    • Module 7: Use the Customer Data Platform to administer permission configuration, environments, and system processes.
    • In this module, you will:

      • Create, delete, or modify the environments in your Microsoft Dynamics 365 Customer Insights instance.
      • Manage tasks and processes.
      • Manage data refresh schedules.
      • Define security permissions.

Syllabus
    • Module 1: Get started with Customer Data Platform
      • Introduction
      • Dynamics 365 Customer Insights
      • Work with audience insights
      • Engagement insights overview
      • Check your knowledge
      • Summary
    • Module 2: Ingest data into Audience insights
      • Introduction
      • Import data sources using Power Query
      • Clean, transform, and load data
      • Connect to a Common Data Model
      • Connect to a Microsoft Dataverse
      • Work with data sets
      • Refresh data sources
      • Export data
      • Check your knowledge
      • Summary
    • Module 3: Create a unified customer profile in Dynamics 365 Audience insights
      • Introduction to Audience insights
      • Mapping data
      • Matching data
      • Optimize matching rules
      • Merge data
      • Exercise - Create a Customer Insights instance, ingest data, and unify data
      • Check your knowledge
      • Summary
    • Module 4: Work with Dynamics 365 Audience insights
      • Introduction
      • Configure searching and filtering indexes
      • Define relationships and activities
      • Work with measures
      • Segmentation
      • Get suggested segments
      • Segment insights
      • Use Audience insights for a complete solution
      • Check your knowledge
      • Summary
    • Module 5: Enrich data and predictions with Audience insights
      • Introduction
      • Enrich data
      • Brand and interest enrichment
      • Use enrichment services
      • Work with predictions
      • Predict subscription churn
      • Use machine-learning models
      • Check your knowledge
      • Summary
    • Module 6: Manage external connections with Customer Data Platform
      • Introduction
      • Export Customer Insights data
      • Display customer data in Dynamics 365 applications
      • Use Customer Insights with Microsoft Power Platform
      • Use Customer Insights with Azure Synapse
      • Use Customer Insights APIs
      • Check your knowledge
      • Summary
    • Module 7: Administer the Customer Data Platform
      • Introduction
      • Create and set up environments
      • System process status
      • Schedule system refreshes
      • Set up user permissions
      • Check your knowledge
      • Summary