Overview
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Get bite-sized branding tips to build your company, product, or service into a world-class, world-wide brand.
Syllabus
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Introduction
- Top tips of branding
- Brands with a narrow focus
- Publicity and advertising
- The key to growth
- Building trust in a brand
- The long haul
- Core brand identity and expansion
- Logos
- Brand names
- Reinventing a brand
- Perception is everything
