Overview
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Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Syllabus
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Introduction
- How social media can help you meet your business goals
- Connecting with customers using Facebook and Twitter
- Developing your social media marketing strategy
- Developing your content strategy for social media
- Setting goals to measure success
- Leveraging the basics to grow your professional brand
- Defining your audience on Facebook and Twitter
- How to network authentically online
- Establishing yourself as a thought leader with content
- Building an online community
- Building a community on Facebook
- Building a community on Twitter
- Identifying what content to post on social media
- How to boost engagement with Facebook and Twitter
- Connecting with influencers to grow your community
- Embracing storytelling
- Storytelling methods on Twitter
- Integrating customer service
- Optimizing conversions in Facebook and Twitter
- Determining your next steps
