Overview
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Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.
Syllabus
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Introduction
- Leverage Instagram advertising for your business
- Overview of advertising on Instagram
- Create an Instagram professional account
- Introduction to Facebook Ads Manager
- Instagram advertising placement options and specs
- Instagram ad design tools
- Tips for creating engaging content
- Create an Instagram ad campaign
- Create an ad set and configure placements
- Upload an ad creative for Instagram
- Create Instagram ads with saved audiences
- Advertising with Instant Experience
- Advertising with promoted posts
- Important metrics and concepts for Instagram ads
- Interpret data in Facebook Ads Manager
- Create custom reports for Facebook Ads Manager
- Adjustments based on ad performance
- Additional resources for advertising on Instagram
