Marketing on Twitter

Introduction

• Twitter is a great place for businesses

• Why your business should be on Twitter
• Establish marketing objectives on Twitter

• Build your brand on Twitter
• Add a photo and cover image to your Twitter profile
• Write your Twitter bio
• Pin a tweet

• Connect with contacts on Twitter
• Explore hashtags on Twitter
• Use Twitter lists

• Craft a great tweet
• Create a tweet schedule
• Track the success of your tweets
• Leverage the power of retweets

• Set up an advertising account on Twitter
• Launch your Twitter ad campaign
• Measure your advertising efforts

• Craft exciting content for Twitter
• Create compelling offers on Twitter
• Add Twitter buttons and widgets to your website

• Take your Twitter marketing to the next level