Overview
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Help your business make the most of social media. Get tips for marketing and growing your personal brand on top social media platforms, including LinkedIn, Facebook, and Twitter.
Syllabus
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Welcome
- Growing your business with social media
- What’s new and how to thrive digitally in 2019
- LinkedIn profile optimization tips
- Grow your network with LinkedIn Groups
- Use LinkedIn to become a better thought leader
- How to find key prospects with LinkedIn search
- Keys for writing the perfect LinkedIn InMail
- How often you should post on social media
- Personal branding must-haves to build your influence
- Facebook marketing: How the algorithm works
- Content Facebook’s algorithm gives preferential treatment to
- Decide between Instagram and Snapchat for business
- Engage influencers, advocates, and customers of competitors
- Strategies to boost organic Facebook reach and engagement
- Storytelling/Humanizing a brand in the age of AI and bots
- An easy hack to reclaim lost fans on Facebook
- Engagement secrets used by the world’s most famous creators
- Building a Messenger chatbot in minutes
- How to run targeted Facebook ads for your business
- How to optimize your YouTube videos to gain views
- Steps to get your first 10k subscribers on YouTube
- Strategies to build your influence and presence on Twitter
- Tools to grow followers and engagement on Instagram
- The differences between Facebook Live and Facebook Stories
- How to find work as a freelancer on social media
- When and where to add hashtags
- Next steps
