Overview
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Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.
Syllabus
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Introduction
- Crawl inside the mind of the customer
- What is consumer behavior?
- Why consumer behavior is important
- Creating and satisfying motivated customers
- Helping customers overcome their concerns
- Appealing to consumers sense of self
- Helping consumers be effective shoppers
- Helping customers manage their social status
- How consumers buy
- How organizations buy
- What happens after the purchase
- Applying consumer behavior to marketing tactics
- Treating customers right
