Overview
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Learn advanced techniques to accomplish your advertising and engagement goals on Facebook. Discover how to build, upload, and edit ads; track conversions; retarget ads; and more.
Syllabus
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Introduction
- Learn how to master Facebook Ads
- What you should know
- How the Facebook ad auctions work
- Control access with Facebook Business Manager
- How to audit a Facebook Ads account
- Custom audience, lookalikes, and retargeting strategy
- Manage ads in bulk with spreadsheets
- Creative testing framework: Concept-theme-variant
- Interpreting Facebook's ad relevance diagnostics
- Using the auction Inspect tool to detect ad fatigue
- Split testing ad creative using Test and Learn
- Adapting creative to Instagram and other placements
- Setting up dynamic product ads for ecommerce
- Creative tactics to try in your campaigns
- Attribution, incrementality, and marketing mix modeling
- Reporting on click and view attribution windows
- Choosing the right event in the funnel for optimization
- Predicting diminishing marginal returns to ad spend
- Custom parameters in tracking templates
- Tracking server-side events with the Conversions API
- Create ads programmatically via the Facebook Business API
- Building custom reports using the Facebook Business API
- Compare the tools for automating large-scale campaigns
- Working with machine-generated creative (MGC)
- Continue learning advanced Facebook Ads
