Overview
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Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.
Syllabus
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Introduction
- Driving ROI from social media
- Calculating conversation, amplification, and applause rates
- Tracking the economic value of micro and macro conversions
- Using URL parameters to track social media success
- Measuring word-of-mouth coefficient and dark social
- Marketing mix modeling for attributing social media ROI
- Arbitraging from earned media to owned media
- Building a memorable brand with distinctive assets
- Choosing the face of your company
- How to do topic and influencer research
- Document, don't create: Making social cost-effective
- Tools and tactics for automating social media campaigns
- The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar
- Anatomy of a social post: Hook, context, asset, comment
- Creative testing framework: Concept-theme-variant
- Adopting the conversational copywriting style for social
- Building authentic relationships: Social media etiquette
- Profile optimization: Increasing your conversion rate
- Facebook performance improvement tactics
- Instagram performance improvement tactics
- Twitter performance improvement tactics
- Reddit performance improvement tactics
- LinkedIn performance improvement tactics
- Reverse-engineering tactics that work for any social platform
- Continue learning how to drive social media ROI
