Overview
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Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.
Syllabus
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Introduction
- Developing your value proposition
- Defining value proposition
- The importance of your value proposition
- Understanding your visitor's perception filters
- Your tangible features
- Your intangible benefits
- Intangible benefit tactics
- Personal benefits versus business benefits
- Your perceived costs
- Set your price
- Delivery cost
- The power of free
- A case study
- The value proposition framework
- Testing your value proposition
