Overview
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Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
Syllabus
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Introduction
- The power of newsletters
- There's gold in your database
- Lead magnets that convert
- Create a lead magnet
- Networking to build your database
- Host virtual events
- Social media to build your database
- Subject lines that stand out
- What to include in your newsletter
- Exclusive email promotions
- Calls to action you can't help but click
- Personalize your newsletter
- Segmenting your database
- Branding your emails
- Importance of a consistent schedule
- When to send your emails
- Next steps
