Social Media Marketing: Managing Online Communities

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Free Online Course: Social Media Marketing: Managing Online Communities provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Social Media Marketing: Managing Online Communities is taught by Megan Adams.

Overview
  • Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Syllabus
  • Introduction

    • Build your online community using social media
    1. Introduction to Community Building
    • What is community management?
    • Why build your own community?
    2. Building Your Online Community
    • Building your strategy
    • Leveraging social media to build your community
    • Best practices for community building
    3. Growing Your Online Community
    • Creating content to grow your community
    • Boosting engagement in your community
    • Finding your brand influencers
    • Promoting your community
    4. Measuring Your Success
    • Scaling your community
    • Measuring your community's growth
    • Determining your impact as a community manager
    5. Tools for Community Management
    • Understanding tools for community management