Overview
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Learn how to use social media for business-to-business (B2B) marketing.
Syllabus
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Introduction
- Build your B2B brand with social media
- Introduction to B2B marketing
- The B2B customer
- The benefits of social media for business
- How to choose which social media platforms to use for your business
- LinkedIn for B2B social media marketing
- Facebook for B2B social media marketing
- Instagram for B2B social media marketing
- Twitter for B2B social media marketing
- Generating awareness for your business with social media
- Engaging and nurturing business audiences with social media
- Using social media search to find new business prospects
- Using Facebook and LinkedIn groups to find new business opportunities
- The importance of content for B2B social media marketing
- Defining the key messages for your B2B social media marketing content
- Creating a social media content calendar for your business
- The importance of thought leadership content to B2B social media marketing
- The anatomy of great B2B social media content
- Mistakes to avoid when creating content for B2B social media
- The importance of social media listening for B2B marketing
- B2B social media marketing best practices
- Managing the potential risks of B2B social media marketing
- Tools to help manage B2B social media marketing
- Setting SMART objectives for social media
- How to measure social media marketing ROI
- Tools to help measure success in B2B social media marketing
- Build a business case for social media
