Overview
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Learn how to utilize Facebook to boost your brand visibility.
Syllabus
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Introduction
- Facebook for creative pros
- Exercise files
- The Facebook roots
- Evolution: Transitioning from personal to business
- Connecting Instagram with Facebook
- Finding connections
- How many Facebook accounts do you need?
- Using lists to split your content
- Creating events
- How often and when to post to Facebook
- Enhancing your page with graphics
- Enhancing your page with tabs and additional content
- Networking with groups
- Attracting new conversations
- Why set up a company page?
- Choosing a page type
- Using Insights to understand your social media reach
- Attracting fans to your page
- Why post work samples?
- Prepping photos
- Posting photos
- Creating albums
- Prepping video with Adobe Media Encoder
- Prepping video with Apple Compressor
- Posting video
- Prepping graphics
- Posting graphics
- Scheduling posts
- Tagging colleagues and customers in posts
- Using a third-party host: 500px
- Using a third-party host: YouTube
- Using a third-party host: Vimeo
- Do you have the rights to post the content?
- Considering the terms of service
- What is a group?
- Adding members
- Posting content to a project
- Messaging clients and the team
- Posting content to advertise
- Targeting a prospective audience
- Setting an ad budget
- Boosting a post
- Why go mobile?
- Monitoring messages
- Posting photos on the go
- Live streaming on the go
- Closing thoughts
