Overview
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Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
Syllabus
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Introduction
- What is content marketing?
- Setting strategic goals
- Defining your audience
- Finding relevant topic ideas
- Organizing topics into categories
- Tips for successful storytelling
- Selecting the right type of content
- Formatting content for a frictionless experience
- Formatting content for distribution
- Promoting with owned and shared media
- Promoting with earned and paid media
- Integrating content across departments
- Repurposing content to earn more benefits
- Attributing content actions to results
- Conveying thought leadership with content
- The key to the quality versus quantity debate
- Experimenting beyond best practices
- Staying updated on content marketing
