Shopify Ecommerce: Marketing Strategy

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Free Online Course: Shopify Ecommerce: Marketing Strategy provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Shopify Ecommerce: Marketing Strategy is taught by Sam Dey.

Overview
  • Find out how to leverage Shopify for a successful ecommerce marketplace.

Syllabus
  • Introduction

    • How to build your Shopify store for success
    1. Ecommerce for Shopify: The Basics
    • Optimizing product listings on Shopify
    • Creating Shopify social media campaigns
    • Building a Shopify SEO strategy
    • Leveraging Shopify CRM integrations
    2. Ads for Shopify: Advertising across Social Media Channels, Google, YouTube
    • Ecommerce social media ads
    • Google product listing ads
    • Ecommerce YouTube video ads
    • Retargeting ads for Shopify
    3. Ecommerce: Using Amazon and Shopify Together
    • How to integrate Amazon and Shopify
    • How to optimize Amazon listings for ecommerce
    • How to leverage the Amazon fulfillment center
    • How to enable Amazon Pay for ecommerce
    4. Ecommerce Platforms: Exploring Other Platforms
    • SamCart for ecommerce
    • Linkpop
    • Comparing ecommerce platforms
    • Payment gateways for ecommerce
    Conclusion
    • Launching your Shopify store