Overview
-
Learn how to design and scale your personal brand to build a following as a content creator on LinkedIn.
Syllabus
-
Introduction
- LinkedIn as a creator platform
- Why do you want to have a creator brand?
- What content creator brands inspire you?
- What are your creator brand goals?
- What holds you back?
- Crafting your creator brand story
- Choosing your creator brand anchor
- Naming your creator brand
- Embodying your creator brand values
- Positioning your creator brand
- Exploring what you want to be known for
- Identifying your creator brand audience
- Picking your communication vehicle
- Knowing when to post
- Following the four rules of content creation
- Amplifying your creator voice
- No time like the present
