Overview
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Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.
Syllabus
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Introduction
- Unlocking key principles and strategies of ecommerce marketing
- Ecommerce customer research
- Ecommerce product research
- Ecommerce platform breakdown
- Building a profitable ecommerce website
- The customer journey in ecommerce
- Researching your market for ecommerce
- Articulating your unique selling point (USP)
- Sales copy for successful ecommerce
- Navigating free traffic in ecommerce
- SEO for ecommerce websites
- Building brand awareness on social media
- YouTube marketing for ecommerce
- Blogging for ecommerce
- Driving paid traffic for ecommerce
- Paid traffic sources
- Influencer marketing for ecommerce
- Attracting affiliates to your ecommerce store
- Website conversions in ecommerce
- Ecommerce retargeting
- Email marketing for ecommerce
- Continuing your ecommerce learning
