SEO: Link Building

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Free Online Course: SEO: Link Building provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. SEO: Link Building is taught by Anson Alexander.

Overview
  • Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.

Syllabus
  • Introduction

    • Grow site traffic with strong links
    1. Link Basics
    • Learn why links are important
    • Discover link analysis tools
    • Understanding link popularity
    • Learning the PageRank algorithm
    • Understanding sitewide authority
    2. Designing Links
    • Discovering important link elements
    • Learning where to place links
    • Creating the perfect link
    3. Building a Link Profile
    • Finding value in link analysis
    • Real vs. fake links
    • Grab the low-hanging fruit
    • Local pages and directory links
    • Working with bloggers
    • Creating link bait
    • Social networking links
    • Should you buy links?
    • Additional link sources
    Conclusion
    • Learn more about link building