Overview
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Learn the principles of marketing personalization, and strategies to put personalization to work in your campaigns.
Syllabus
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Introduction
- Welcome
- Differentiating personalization
- Determining when to use personalization
- Identifying marketing personalization mistakes
- Laying your personalization foundation
- Integrating personalization platforms
- Building an expert optimization team
- Using a structured optimization process
- Personalizing with existing targets
- Finding new opportunities within your data
- Using self-identified personalization data
- Using deductive personalization data
- Using inductive personalization data
- Prioritizing personalization hypotheses with PIE
- Creating your personalization PIE table
- Validating for growth and insights
