Overview
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Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.
Syllabus
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Introduction
- Defining what CRO really means
- Introducing a framework for CRO
- How CRO fits into your business
- CRO 101: Landing pages
- Finding the right KPIs
- Quantifying the impact of testing
- Case study: Identify where to focus
- Performing quantitative research
- Performing qualitative research
- Case study: Research-driven experiments
- Running a prioritization framework
- Evaluating impact and ease of tests
- Creating a test hypothesis
- Using testing tools
- Selecting your type of experiment
- Product page case study
- Understand your analytics
- Gaining insights from experiments
- Free trial case study
- Building a culture of testing
