Overview
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Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Syllabus
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Introduction
- Leveraging search to accomplish your business goals
- What is search engine optimization?
- Reading search engine result pages
- How SEO affects your business
- Planning and researching your SEO keywords
- Analyzing SEO keywords and leveraging keyword attributes
- Mapping SEO keyword distribution and continually evaluating
- Outlining content optimization
- Optimizing site structure
- Optimizing on-page elements
- Interpreting the code behind webpages for SEO
- Outlining how search engines index content
- Working with canonical URLs and redirects: Technical SEO
- Leveraging structured data: Technical SEO
- Using Google Search Console for SEO
- Using the Google Page Experience signal and Core Web Vitals
- Planning content over the long term
- Outlining the importance of links for SEO
- Building links for SEO
- Measuring SEO performance
- Analyzing keywords and links
- Using your SEO foundational knowledge
