Overview
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Learn the fundamentals of programmatic advertising. Automate your digital media buys and spend your money and time more effectively.
Syllabus
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Introduction
- What is programmatic advertising?
- The scope of programmatic
- Where does data come from?
- Data and behavioral targeting
- Programmatic advertising and first-party data
- Retarget in programmatic marketing
- Programmatic terms and concepts
- Programmatic and third-party data
- How publishers rely on programmatic ads
- Reach the right audience at the right time
- The data management platform
- How programmatic serves an ad
- Google and the programmatic market
- Target audiences based on behavior
- Target audiences based on location
- Target audiences based on content and context
- Life without cookies
- Programmatic pitfalls
- Encountering ad fraud in programmatic
- Implement basic fraud detection
- Continue learning programmatic
