Overview
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Learn how to market your solo business, SMB, or medium-sized business on LinkedIn. This course shows you how to build a wow-worthy profile, network like a pro, and more.
Syllabus
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Introduction
- Why you should market your brand on LinkedIn
- Your profile is critical for marketing success
- Choosing the right photos for your profile
- Creating an irresistible About description
- Gathering and repurposing recommendations
- Adding video to your profile
- Creating a content strategy
- Creating video content
- Leveraging other types of personal brand content
- Copywriting tips for your personal posts
- Who to connect with
- How to start conversations with new connections
- Audio and video messaging
- How to create and respond to LinkedIn Stories
- Creating your LinkedIn Page
- Interacting with hashtags as your brand
- Creating content as your brand
- Using employee advocacy to grow
- Dive deeper into LinkedIn marketing
