Overview
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Get a crash course in running a successful video production business. Learn how to get strategic with your productions, solve on-set problems, and deliver results to your clients.
Syllabus
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Introduction
- Crash course in running a video production business
- Evaluating your current situation and company
- Defining market and mission as a small agency or company
- Defining mission and role within a larger organization
- Defining your services and capabilities
- Building your customer base
- Your role on the team
- Key roles for project management
- Key roles for production
- Key roles for post-production
- In-sourcing vs. outsourcing: Opportunities and challenges
- The importance of team communication
- An overview of Basecamp and video production
- Using Slack for real-time collaboration
- Using Trello for team collaboration
- The need for real-time meetings
- Tracking project and scope changes
- What is a tech brief?
- Understanding acquisition formats
- Understanding delivery formats
- Using a DAM or a media management workflow
- Establishing a control cycle inside your business
- Managing outside vendors within your video workflow
- Managing the client review process
- Using online review and approval tools to track changes
- Understanding overhead
- Establishing prices and rates
- Billing when you are an internal agency
- Practical advice when writing creative proposals
- Getting paid and other tips
- Closing advice
- Recommended viewing to continue learning
