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Learn how to leverage the customer development process to quickly and cheaply find out what your customers really need—and, in turn, design products that they'll love.
Great products are built from a strong understanding of customer needs. As a product manager, you're tasked with identifying those customer needs so that you're able to direct the creation of products that make your customers' lives a bit easier.
In this course, discover how to leverage the customer development process to validate your assumptions and create products customers will truly loveâwithout spending all your precious time or money. Learn how to craft your own problem hypothesis, perform user research, create surveys and analyze the results, and conduct effective user interviews.
Overview
Syllabus
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Introduction
- Welcome
- Introduction to customer development
- Four stages of customer development
- Where product ideas come from
- Overview of customer discovery
- What is a problem hypothesis?
- Create your own problem hypothesis
- Performing user research
- Define your target market
- Secondary research techniques
- Primary research techniques
- How to create a screener
- What makes a good survey?
- How to create a survey
- How to analyze survey results
- What makes a good interview?
- How to create an interview template
- How to conduct a user interview
- How to analyze interview results
- When to confirm or pivot
