Marketing Foundations: Targeting

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Free Online Course: Marketing Foundations: Targeting provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing Foundations: Targeting is taught by Luan Wise.

via LinkedIn Learning

Less than 1 hour of material

Self Paced

Explore customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.

Syllabus

Introduction
- Welcome
1. An Introduction to Targeting
- The importance of knowing your customer
- Types of customers
- The benefits of targeting
2. Target B2C Audiences
- The B2C customer
- B2C customer characteristics
- Factors that influence the B2C customer
- How to reach your B2C customer
3. Target B2B Audiences
- The B2B customer
- B2B customer characteristics
- Factors that influence the B2B customer
- How to reach your B2B customers
4. Buyer Personas
- What is a buyer persona?
- How to create a buyer persona
- Buyer persona examples
- How to use buyer personas in your marketing
Conclusion
- Next steps

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Language

English
Certificate
Certificate Available
Date of Start
06th June, 2018
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Luan Wise
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Marketing Foundations: Targeting

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