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Explore advanced techniques for advertising on Facebook, including how to manage multiple campaigns, use tags, create custom audiences and ads, and use retargeting tools.
Learn about advanced techniques and powerful tools that can efficiently create and manage large numbers of Facebook ads and campaigns across different accounts and pages, and ways to target specific audiences with custom ads. Explore tools including the Facebook Pixel, Business Manager, Ads Manager, Test and Learn, and Power Editor. Learn about how to bulk upload ad images, use tags to organize campaigns, target display ads to highly qualified decision makers only, quickly make changes across multiple ads, and quickly create hundreds of custom ads. Discover tools for retargeting and remarketing to engage users who have previously interacted with a page or website, and learn about managing multiple administrators while keeping a personal account separate.
Overview
Syllabus
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Introduction
- Increase sales with Facebook
- Get started with Facebook Business Manager
- How to navigate Facebook Business Manager
- Set up roles and permissions
- Create ads and campaigns
- Manage ads and campaigns in bulk
- Manage campaigns in bulk with Excel
- Organize campaigns
- Work with the Facebook Pixel
- Optimize for conversions
- Analytics
- Custom audiences in Facebook Ads Manager
- Custom audiences with web traffic
- Create a lookalike audience
- Split testing on Facebook using Test and Learn
- How to retarget on Facebook
- Dynamic ads
- Next steps
