Marketing Tools: Digital Marketing Tools and Services

Go to class
Write Review

Free Online Course: Marketing Tools: Digital Marketing Tools and Services provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing Tools: Digital Marketing Tools and Services is taught by Anson Alexander.

Overview
  • Learn about top digital marketing tools and why choosing the right tool or service is so important.

Syllabus
  • Introduction

    • Discover the top digital marketing tools
    1. Foundations of Digital Marketing: Selecting the Right Tools
    • Important areas of digital marketing
    • Selecting the right marketing tool
    2. Social Media Marketing: Platforms, Tools, and Strategies
    • Organic social media marketing platforms
    • Promoting content in social media
    • Social media automation tools and suites
    3. Digital Advertising: The Top Tools and Platforms
    • Different methods of digital advertising
    • Display advertising platforms and tools
    • Bid management platforms and tools
    • Search engine marketing tools
    • Video advertising platforms and tools
    • Mobile advertising platforms and tools
    4. Top Tools for Content Creation, Curation, and Collaboration
    • Content design tools for digital marketing
    • Content curation tools for digital marketing
    • Team collaboration tools for digital marketing
    5. Analytics and SEO in Digital Marketing Campaigns
    • Website analytics tools
    • Website user experience (UX) tools
    • Free SEO tools and techniques
    • Paid SEO tools
    6. Email Marketing: The Top Tools
    • Choosing an email marketing solution
    • Top email marketing tools
    7. Affiliate Marketing: Select and Leverage the Best Tools
    • Tips for selecting the right affiliate marketing platform
    • Top affiliate marketing networks
    Conclusion
    • Recommended essentials for digital marketing
    • Stay up to date in the world of digital marketing