Overview
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Google just released a complete rewrite of the world’s most popular analytics tool. Learn how to use it to track, analyze, and report on the online health of your business.
Syllabus
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Introduction
- Understanding your digital customers with Google Analytics
- Why are there two versions of this course?
- Digital analytics and key concepts
- What's new in GA4?
- What features are missing from GA4?
- Which version should I choose?
- Set up a Google Analytics account
- Install GA4 manually
- Using Google Tag Manager (GTM)
- Install GA4 alongside Universal Analytics via connected accounts
- Accessing Google demo data
- How Google Analytics is structured
- Campaign tracking
- Home screen and UI navigation
- Realtime
- Segmentation via comparisons
- Filters and secondary dimensions
- Audiences
- Analyzing how to get customers
- Engagement reports: Overview, pages, and screens
- Engagement reports: Events
- Analyzing how to convert customers
- Analyzing how you keep customers
- Demographics and interests reports
- Technology, devices, and platforms
- All roads lead here: Analysis Hub
- Pathing analysis
- Funnel Visualization analysis
- Enhanced Measurement
- Set up goals
- Manage user accounts
- Next steps
