Marketing on Instagram

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Free Online Course: Marketing on Instagram provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing on Instagram is taught by Anson Alexander.

Overview
  • Learn how to market your product or service on Instagram. Explore features and strategies that can help improve your online presence and boost sales.

Syllabus
  • Introduction

    • Marketing your business on Instagram
    1. Instagram Profile Setup and Orientation
    • Tour the Instagram user interface
    • Convert to an Instagram professional account
    • Optimizing your professional Instagram profile
    • Optimizing uploads of photos and videos
    • Modify Instagram settings
    • Using Instagram on a computer
    2. Get Started with Marketing on Instagram
    • Explore models of business success
    • Built-in tools for marketing
    • Interact with the community to build trust
    3. Develop a Marketing Strategy for Instagram
    • Content ideas and strategies for Instagram
    • Create a unique style on Instagram
    • Research your competition on Instagram
    • Utilize hashtags with a posting schedule
    4. Implement Your Instagram Marketing Campaign
    • Marketing with Instagram Stories
    • Marketing with Instagram Reels
    • Marketing with IGTV
    • Marketing with live video on Instagram
    • Using Instagram Shopping posts
    • Content marketing with Instagram Guides
    • Leveraging Instagram paid ads
    5. Optimize Your Marketing Strategy on Instagram
    • Review Instagram Insights to optimize marketing strategy
    • Run polls and ask questions on Instagram
    • Saving Instagram Stories as Story Highlights
    • Embedding Instagram photos into websites
    • Useful Instagram enhancement platforms
    Conclusion
    • Additional resources