Overview
-
Learn about popular marketing automation tools for automating your most time-consuming marketing tasks.
Syllabus
-
Introduction
- Modern marketing is automated
- Why automate marketing?
- Sequences and triggers in automation
- Planning for marketing automation
- Choosing your marketing automation tool
- Evaluating tools for marketing automation with G2.com
- HubSpot for marketing automation
- Lead capture in HubSpot
- Segmentation in HubSpot
- Email marketing in HubSpot
- Workflows in HubSpot
- ActiveCampaign for marketing automation
- Contact scoring with ActiveCampaign
- Setting goals with ActiveCampaign
- Mailchimp's all-in-one marketing platform
- Automated ad campaigns in Mailchimp
- Managing abandonment in Mailchimp
- Automation tools by market segment
- Salesforce Pardot overview
- Oracle Eloqua overview
- Adobe Marketo Engage overview
- Measuring success with marketing automation software
- Surveying predictive analytics in marketing automation tools
- Analyzing and nurturing leads in your marketing automation
- Evaluating user tracking tools in marketing automation
- Measuring engagement across marketing automation tools
- Put your marketing automation plan into action
