Overview
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In this course, learn how to tailor your marketing for the best mobile experience for your customers.
Syllabus
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Introduction
- Crafting an effective mobile marketing strategy
- What you need to know
- The state of mobile marketing
- Mobile marketing strategy essentials
- Mobile marketing tools for success
- Use the insights from a mobile competitive analysis
- Map the client journey
- Identify your ideal client
- Gather audience intelligence
- Marketing your mobile app
- Engage with existing customers via SMS text messaging
- Mobile-first marketing via email
- Get set up for mobile commerce
- Select your mobile marketing tactics and channels
- Successful mobile marketing campaign examples
- Campaign analysis: Why it worked
- Working with third-party partners
- Legalities surrounding mobile marketing
- Next steps in mobile marketing strategy
