Overview
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Learn how to combine Google Ads and Analytics with powerful remarketing strategies.
Syllabus
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Introduction
- Intro to remarketing for Google Ads and Analytics
- What you should know
- How remarketing works
- Best candidates for remarketing
- Popular remarketing audience sources
- Strategies for ecommerce audiences
- Strategies for audiences to drive lead generation
- Remarketing strategies to support long sales cycles
- Audience segmentation strategies
- Using analytics to identify audiences
- Risk-free audience testing (search)
- Determining micro-conversions to support the customer journey
- Align ads and content
- How to create custom audiences
- Create web-based audiences with Google Ads
- Create sudiences in Google Analytics
- Review campaign level data
- Use your audience report
- Get the most from your Google Analytics audience report
- Learn more about remarketing
